HOLLER IF YA HEAR ME is the Broadway musical based on the lyrics of the legendary rap artist, poet, and actor, TUPAC SHAKUR.
If you're looking for the Tupac story, this is not the one. HOLLER IF YA HEAR ME is a social commentary on the plight of black men, particularly those from low-income communities. Tupac's lyrics and music undergirds the story.
When Tupac was alive he was revered by many and reviled by some. In HOLLER IF YA HEAR ME, you get to see that Tupac Shakur was a rebel with a cause and HOLLER IF YA HEAR ME amplifies his message magnificently.
The principal cast members of HOLLER IF YA HEAR ME are: Saul Williams; Christopher Jackson; Saycon Sengbloh; Ben Thompson; John Earl Jelks; Joshua Boone; Dyllon Burnside; and Tonya Pinkins.
Kudos to director Kenny Leon. From the lead characters to the supporting cast and chorus, they bring their "A" game; you feel their passion and emotions. You will care about some of the characters, and dislike and feel sorry for others.
In HOLLER IF YA HEAR ME, as in real life, we meet young men who are seeking guidance for ways to navigate the world. They are looking for direction from their peers and from older people whose navigational compass should be intact but has gone awry. This is evidenced by examples of the misguided use of sexuality and bravado masquerading as real manhood.
The music will have you at times wanting to dance in the aisles. If you're a purist and want to hear the lyrics as much as the music, well you might be disappointed on that score. The sound system periodically precludes you from hearing the clarity of the singer's voice.
As good as the production of HOLLER IF YA HEAR ME is, there is one element missing.
Sure, Broadway has transformed many unknowns into stars. However, when you have a production built on the music of a larger than life figure, the production deserves star power.
The book could have been written with a cameo appearance by a rapper that has street cred that we don't see or hear from every day. There are several rappers that fit this bill and any one of them would have gladly taken on the role. Hey for that matter, a long-standing hip-hop radio personality would have also worked and they could have helped with the marketing. Just ask the founders of FUBU and other urban clothing lines.
As for marketing, I'm still amazed at the number of people who don't know about HOLLER IF YA HEAR ME. It's clear that there were missed opportunities and marketing miscues unless of course, the producers were just trying to reach the traditional Broadway theater audience. The HOLLER IF YA HEAR ME logo is very unappealing. Although HOLLER IF YA HEAR ME is not Tupac's biography, it is a perception of his life through his music. Consequently, the red carpet opening should have featured high-profile friends of Pac and those who worked with him and held him in high esteem, such as Jada Pinkett Smith, Snoop Lion, Malik Yoba, and director John Singleton; not to mention various hip-hop and urban radio and TV personalities, as well as influencers within the New York City urban community.
HOLLER IF YA HEAR ME makes a profound statement and it would be sad if it were to leave the Broadway scene too soon because the marketing plan doesn't match the level of intensity coming from the cast and musicians.
Moreover, the legacy of Tupac Shakur deserves better.
HOLLER IF YA HEAR ME!