Vogue Magazine Gets Lesson in Power of New Media with Era of Big Booty Declaration

September 14, 2014
Written by Ruth J. Morrison

Jennifer Lopez and Iggy Azalea

Vogue magazine got smacked down for Columbusing after declaring that "we're officially in the year of the big booty," referencing the appeal of the round butts of Jennifer Lopez (J-Lo) and Iggy Azalea. The Twittersphere, particularly, Black Twitter, jumped all over Vogue magazine with the #VogueArticles on tweets to display the absurdity of Vogue's "discovery."

There were tweets with "Miley Cyrus created twerking," Bo Derek was the first to wear cornrows, and Macklemore created socially-conscious rap lyrics.