What's The 411TV music and entertainment reporter Rita Obi, conducts a wide-ranging interview via Skype with Alabama rapper, Skoolie regarding Check Out My Watch.

Instead of the same old urban-themed music video most rappers release for a record/single, Skoolie released a short film with thought provoking visuals for his single, Check Out My Watch.

"...Tell us a little bit about the concept behind it, it's very creative, the visuals were amazing, tell us a little bit about how that came about," Rita asked Skoolie.

"When we made the record, I actually wanted to just do something that everybody else wasn't doing," responded Skoolie. "Because here in my city, they actually pretty much go to the same locations and do something that everybody else did and when we put the little Negro spiritual kind of moans in the back, it was like, yo we have to be slaves....I consider myself to be a more thought-provoking artist; I wanted to bridge the gap between the hipsters and the hoods; so where I could still get my lyrical point across, but at the same time, I could still touch that audience that I don't normally touch. I wanted the hook to be super simple, but I wanted it to mean a million things. The whole started out with nothing now we blow it all, We literally did start out with nothing as a people, we really started out with not a thing, but now that we have a small a little bit of something, we still just you know, frivolous spending, it's a fashion show, it was just basically saying, come on yall, wake up a little bit, like just a little bit."

"Your sound is very, very unique," Rita said in a complimentary manner. "It reminds me of like Kanye West, J. Cole, Kendrick Lamar. Who would you say inspired you to get involved in the hip hop industry?"

"Who inspired me period was A Tribe Called Quest, like I'm a huge Tribe fan," Skoolie responded paying homage to the pioneering hip hop trio. "Right now my idol is Kanye West; being that he pushes the envelope...he sees what you're comfortable with and with that alone that's gonna make you talk about him, and want to see what he's got going next because he's provocative and I appreciate his artistry like in the way.. his projects are always so well thought out; it's just refreshing and I try to follow in his footsteps but at the same time in a sense try to outdo him as well. It would be awesome to meet him and to just have a conversation with him because I feel the same way he does about a lot of stuff. Kanye is a huge, huge inspiration to me and my music today."

WATCH VIDEO: Rapper Skoolie Talks About His Musical Journey and the Concept for Check Out My Watch