Reliability, Design, Fuel Efficiency, and Overall Attractiveness Propelled Kia to JD Power Award Winner Status
James Bell, Director of Corporate Communications, Kia Motors USA, discussed with What's The 411Sports' Nikolai Jackson, the factors that led to Kia's accomplishments.
In general, there were four factors that helped Kia gain consumer acceptance and ultimately success for Kia.
First, Kia was a leader in providing a 100,000-mile powertrain warranty to put the consumers' mind at ease.
Kia's design confidence has set it apart from other vehicles in its class and with the introduction of the Stinger, Kia Motors USA hopes the Stinger will further separate it from the competition.