Kia has just signed Cleveland Cavaliers basketball star LeBron James to a multi-year contract as the brand's 'luxury ambassador.' Specifically, James will represent the K900, Kia's flagship sedan. As luxury ambassador, James will star in commercials and make exclusive appearances for the car. You can see James, looking part professional fencer and part sea captain, representing the Kia in the Fit For A King advertising campaign previewed above. The accompanying TV spot will debut later this month as a part of the 2014-2015 basketball season. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," said James. Seriously!? "This partnership is about the power of great style and performance," James continued. "Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that. For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special." The Kia K900 may be a very luxurious automobile, but it is hard to believe that it would be a Lebron James ride. Kia K900 is positioned to go head-to-head with companies like Mercedes and Lexus. From the car's February debut through September of this year, Kia has sold 1,106 units, with sales slowly declining since the April peak. Time will tell if LeBron James will have an impact on spurring sales of the Kia K900 upward.