If you produce video and have run out of space on your SD card at the most inopportune moments, then you are going to love this news. SanDisk launched at the international Broadcasting Convention, its 512GB SanDisk Extreme PRO SDXC UHS-I memory card, the world's highest capacity SD™ card on the market. The new offering is designed to meet the demands of industry professionals who require the most advanced gear available for shooting 4K Ultra High Definition (3840x2160p) video, Full HD video (1920x1080)1 and high-speed burst mode photography. "As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us," said Dinesh Bahal, vice president, product marketing, SanDisk. "4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before." Now, if you were holding off on that 4K video camera because of storage issues, you won't have to wait much longer. Unless, of course, you are budget conscious. The 512GB SanDisk Extreme PRO SDXC UHS-I memory card will set you back $800.00.