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A Halloween Treat: 100 People Will Receive a FREE RIDE to Work

No Trick, Just a Treat


What's The 411 Networks will Give 100 People One Roundtrip MetroCard

Brooklyn, NY- October 30, 2011 --What's The 411 Networks, a Brooklyn-based, digital media company will give 100 people a roundtrip MetroCard at the DEKALB AVENUE (B/Q/R) subway station at Flatbush and DeKalb Avenues (in front of Applebees Restaurant and across the street from Long Island University) at 7:30 a.m. – 8:30 a.m. on Halloween, Monday, October 31, 2011.

"Halloween is usually thought of as an occasion for children," said Ruth J. Morrison, CEO and Founder, What's The 411 Networks. "However, What's The 411 Networks is giving away 100 roundtrip MetroCards on Halloween to adults that are on their way to work. We think this is a great treat and good way to start off the workweek. And, in this economy, it may be a lift to someone looking for a job."

To kick off the holiday shopping season, What's The 411? Networks will also give those who missed out on this opportunity a chance to win a Monthly New York City MetroCard. All one has to do is "Like" the What's The 411 Networks Facebook page at Those who like the What's The 411 Facebook page, between October 27, 2011 – November 30, 2011 are eligible to participate in the contest to win a monthly MetroCard.

On December 1, 2011, What's The 411 Networks will select three (3) people from those who chose to "Like" its Facebook page,, between October 27, 2011 - November 30, 2011, and will give each of those three individuals one Monthly MetroCard. Winners who live outside of New York City will receive a $100.00 American Express gift card.

ABOUT What's The 411 Networks

Based in Brooklyn, New York, What's The 411? Networks is a digital media company redefining entertainment news and lifestyle. Creators of original video content, What's The 411 Networks celebrated its re-launch on October 19, 2011. The company had its beginning in independent television production with a weekly entertainment news program on WNYC-TV. The producers became video streaming pioneers as it integrated the power of the Internet in its operations in 1996. The company was just a little ahead of the marketplace because far too many people were without 56k modems and broadband connections were still many years away. The September 11, 2001, tragedy slowed the flow of venture capital and the company stopped production in 2006. With the advent of YouTube, Vimeo and other video sharing companies, the founder of What's The 411 Networks with urging from former correspondents, made a decision to re-boot the company. What's The 411 Networks re-launched with a new mission, look, and business model.

ABOUT Ruth J. Morrison

Not one to color inside the lines,Ruth J. Morrison is the CEO and Founder of What's The 411 Networks. She developed and launched from conception the City of New York's multi-channel cable television network and served as a senior telecommunications policy analyst for the New York City's Mayor's Office of Energy and Telecommunications. Ms. Morrison is a former Communications Director and Legislative Advisor to a New York Member of the U.S. Congress; she was the first African-American woman to cover the New York Knicks as a beat reporter and for three years, she worked in Brasil as a consultant for an American company. Ms. Morrison earned a master's degree in Interactive Telecommunications from the prestigious Tisch School of the Arts at New York University and she was a Communications Fellow at the Annenberg Washington Program of Northwestern University. She also taught courses in telecommunications at Fordham University.

Ruth J. Morrison, Founder, What's The 411 Networks is available for interviews and the Halloween event will be a great photo opportunity.