Sexually-tinged 3am Ad Breaks Through Clutter in Crowded Fragrance Space

Music mogul and entrepreneur, Sean "P. Diddy" Combs, and singer/model girlfriend, Cassie, are featured in an explicit ad for his new fragrance 3am.

Diddy commented to Style.com and said,

"The concept for the video represents one of the things that 3 a.m. is for me. It's a very one-on-one time. It's a time to have fun and push the envelope a little bit. It's definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that's in my head of what happened that night."

HollywoodLife.com reported that Macy's rejected the ad.

Combs responded to comments about the ad: "I think if people hear about the video, they're going to hear that it's racy and provocative, but I also think they're going to hear people say that it's beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy."

You be the judge, check out the video with Sean P. Diddy Combs and Cassie below: