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What's The 411TV reporter Barbara Bullard discusses Shopping Night Out with its founder, Nikkia McClain

Shopping Night Out: An Event to Benefit Beating Cancer in Heels

VIDEO: Nikkia McClain creates fun shopping extravaganza that brings out celebrities and shoppers to raise money to support Beating Cancer in Heels

Nikkia McClain, the smart, savvy, and gregarious founder of Tene Nicole Marketing and Public Relations, spoke to What's The 411's Barbara Bullard about Shopping Night Out, Marlena Ortiz, Beating Cancer in Heels, and her vision for the company.

A wonderful philanthropic event, Shopping Night Out brought out shoppers, models, actors, producers, and reality TV stars alike to benefit the organization, Beating Cancer in Heels.

Two years ago, Nikkia McClain, Founder, Tene Nicole Marketing and Public Relations, conceived Shopping Night Out to raise money for the nonprofit, Beating Cancer in Heels, which was created by 28-year-old breast cancer survivor, Marlena Ortiz.

Beating Cancer in Heels is an organization dedicated to the fight against cancer while encouraging women to embrace their inner and outer beauty, while never forgetting to embrace their femininity.
The evening included a full night of a signature "PINK" cocktail sponsored bar by Fragoli, passed hors d'oeuvres provided by The Watt Company, entertainment, a beauty bar, and gifting items to complement shopping with prominent retailers. In addition, LASIO®, Inc., the evening's prime sponsor, had an on-site hair studio providing amenities and expert advice on its HYPERSILK and Rio de Keratin Product Lines for celebrity guests.

Guests featured in this story's accompanying video include: Beating Cancer in Heels Founder Marlena Ortiz; Nadine Ramos, CEO and Founder, Lasio, Inc.; Neda Hakakian, VP Merchandising & Professional Services, P.Luca4Barami; Celebrity Makeup artist, Priscilla DiStasio; Nigerian actor and producer Jim Iyke; Celebrity Hairstylist Janel Smith for Cocoa Mane; Reality TV star Ramona Rizzo; and David, Manager of Je T'Aime Shoes.

Shoppers had the opportunity to buy clothing from retailers such as My Girlfriend's Closet, shoes from Je T'Aime Shoes, cosmetics from GlamChicks and jewelry from Angels & Divas, and Smooch, all for a worthy cause.

All guests received a gift bag filled with all types of goodies from various sponsors including Lasio.

Neda Hakakian, P.Luca4Barami, Vice President of Merchandising and Professional Services, talking with What's The 411 correspondent, Barbara Bullard on the red carpet at the Shopping Night Out event to benefit Beating Cancer in Heels

Neda Hakakian Supports Beating Cancer in Heels

VIDEO: Neda Hakakian donates fur vest to Shopping Night Out, the fundraising event to support Beating Cancer in Heels

Neda Hakakian, P.Luca4Barami, Vice President of Merchandising and Professional Services, attended Tene Nicole Marketing and Public Relation's 2nd annual fundraiser, Shopping Night Out to support the non-profit organization, Beating Cancer in Heels.

Super excited about donating a fur vest for Shopping Night Out's silent auction, Neda was just as excited about being at the event to help raise money for a great cause with great people.

Neda also shared the news that Barami just launched a new collection, P. Luca.

"Barami is my father and he has been in business for over 20 years dressing fabulous ladies and I hope to dress the next generation of fabulous ladies," Neda told What's The 411's Barbara Bullard.

"We're a New York City-based brand and we do fun affordable fashion for fun trend-setting women, she added"

Shopping Night Out, a breast cancer awareness event,was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.

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