page contents data-mobile="true" data-tablet-width="1100" data-tablet-small-width="840" data-mobile-width="640">
Log in

Ad-Free World Coming to YouTube?

YouTube CEO, Susan Wojcicki, talking about YouTube at Re/code's Code Mobile conference Photo: Asa Mathat YouTube CEO, Susan Wojcicki, talking about YouTube at Re/code's Code Mobile conference

Do you know anyone that likes to see the pre-roll ads in YouTube videos?

You can't think of anyone? I didn't think so.

Well, soon enough, you won't have to worry about seeing those ads, unless of course, you like them.

An ad-free YouTube has been talked about for a while now, but YouTube's CEO Susan Wojcicki has stated YouTube will soon offer ad-free subscriptions to those who are willing to pay a small monthly fee.

"YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there's going to be a point where people don't want to see the ads," Wojcicki said at Re/Code's Code Mobile conference, adding that consumers "will either choose ads, or pay a fee, which is an interesting model. ... We're thinking about how to give users options."

Wojcicki believes that there is always a certain customer base that wants access to video without the ads and those users will be willing to pay a small amount each month to be ad-free.

The paid subscription model works for Netflix and Spotify, but will subscription model truly work for YouTube given YouTube's ecosystem and how it was created?

Also, according to Wojcicki, YouTube's long-awaited subscription music service is coming, but there is still no launch date.

Last modified onSunday, 02 November 2014 01:01