page contents data-mobile="true" data-tablet-width="1100" data-tablet-small-width="840" data-mobile-width="640">
Log in

Facebook by the Numbers

Facebook (NASDAQ:FB) held its 2014 Q3 earnings call on Tuesday and we thought it would be good to look at Facebook by the numbers:

  • 1.35 billion monthly active users as of September 30, 2014, an increase of 14% year-over-year.
  • 864 million Daily Active Users on average for September 2014, an increase of 19% year-over-year and up from 829 million in the second quarter of 2014
  • 703 million Daily Active Users on average for September 2014, an increase of 39% year-over-year
  • 1.12 billion Mobile MAUs as of September 30, 2014, an increase of 29% year-over-year.
  • $3.2b in total revenue for third quarter of 2014, an increase of 59%, compared with $2.02 billion in the third quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 58%.
  • Free cash flow for the third quarter of 2014 was $766 million
  • Advertising revenue grew 64% for the third quarter of 2014,
  • Mobile advertising revenue represented approximately 66% of advertising revenue for the third quarter of 2014, up from approximately 49% of advertising revenue in the third quarter of 2013.
  • 700 million people use Facebook groups every month
  • 1 billion engagement every week between public figures and their Facebook fanpage fans
  • 1 billion video views a day in September 2014
  • 30 million active Facebook fan pages
  • Instagram has 200 million users, goal is to get to 1billion in short term
  • Average Instagram user spends 21 minutes per day on the app
  • Whatsapp has 600 million monthly active users, on track for 1billion
  • 1.5 million total advertisers on Facebook
  • 3 billion links have been created through Facebook applink
  • Price per Facebook ad increased 247% due to higher quality
  • Total advertising impressions declined 56% year over year
  • Payment volume from games decreased 2% year over year
  • Users respond 20% faster on FB messenger app versus native FB messenger
  • 8300 employees up 40% since last year

Facebook's numbers are impressive and the standouts are video and mobile. Facebook's mobile numbers show that marketers need to have a mobile strategy for their business. With Facebook groups probably becoming apps, page owners may want to consider creating groups, otherwise going forward the only way to talk to all of your fans on Facebook may only be through ads. Unless, of course, Facebook bans brands from creating groups.

Last modified onSunday, 02 November 2014 03:58