Jay-Z in talks with NFL to buy a share of one of the league’s flagship franchises, report says

Rapper and business mogul, Shawn “Jay Z” Carter, caused an uproar when he announced that he is partnering with the NFL. Even Colin Kaepernick, who was essentially kicked out of the NFL for kneeling during the US National Anthem, isn’t pleased with this development.

The rapper’s decision to do business with the NFL has caused an uproar among some of Jay-Z’s biggest fans as it’s seen as a slight to former NFL quarterback, Colin Kaepernick, and his movement.

Social justice advocates see Jay-Z's coziness with the NFL as a slap in the face to the movement Kaepernick started with kneeling during the National Anthem before the start of NFL football games. Kaepernick has always stated that his kneeling was to shed light on police brutality and the oppression of minorities throughout the country.

According to a  press release issued by the NFL, Roc Nation, the entertainment company founded by rapper and businessman Shawn "Jay-Z" Carter, is entering into a multiyear partnership with the NFL to enhance the NFL's live game experiences and to amplify the league's social justice efforts.

As part of the agreement, Roc Nation will advise on the selection of artists for major NFL performances like the Super Bowl. A major component of the partnership will be to nurture and strengthen community through football and music, including through the NFL's Inspire Change initiative.

The NFL formally launched the Inspire Change initiative in early 2019, after more than two years of work with NFL players, with the goal of creating positive change in communities across the country. Through this initiative, NFL teams and the league office work with the Players Coalition and other NFL players to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas: education and economic advancement; police and community relations; and criminal justice reform.

"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," Carter said in a press release. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."

Carter added during an August 14, 2019, Q&A with select media, "I'm really into action -- I'm into real work. I'm not into how it looks. How it looks only lasts for a couple months until we start doing the work. I've been in this position many times. Take Tidal as a great example from five years ago. Now, people look at it today, people have a different outlook on it. But at the time, people didn't see what was going on. So I've been in this position many times. I just show up and do the work, I'm not interested in how things look on the outside. If protesting on the field is the most effective way, then protest on the field. But, if you have a vehicle that you can inspire change and you can speak to the masses and educate at the same time."
Carter said the platform that the NFL provides speaks to the work in the community that the league and Roc Nation can do together.

"Inspire Change is already happening (with Roc Nation) and the NFL has a huge platform," he said. "We can use that huge platform, and we've seen it happen. Like with J.J. Watt, when he brought the aid to everyone in Houston, everybody forgot about the turmoil that was in the NFL. If you can use this platform to do that in different areas, that's a home run. That's how I would view a success. That's success for me."

Roc Nation also will work with the NFL to create and distribute content across multiple music streaming services for a variety of initiatives.

"Every conversation I've had with Jay has been inspiring," said NFL Commissioner Roger Goodell. "Not just on his perspective on the process of how we do the entertainment, but what we should try to achieve. We always say we should get better and we should evolve. We think we should partner with the best, and that's why we're sitting here. We believe we're partnering with the best. So, his perspective is going to drive us."

Q. Is this a good move for Jay Z and the NFL, and what do you think Jay Z hopes to accomplish in addition to making money?

VIDEO DISCUSSION: Serena Williams first female athlete on Forbes' list of Richest Self-Made Women; Odd couple AOC and Ted Cruz collaborate on legislation

In this episode of What’s The 411’s Quick Takes, award-winning journalist, Kizzy Cox, and comedian, Onika McLean, are talking about:

Jordyn Woods:

The reality TV personality, Jordyn Woods, seems to be bouncing back very nicely since the Tristan Thompson debacle. Woods is set to guest-star on Season 2 of Freeform’s television series grown-ish. One door closes another one opens.

Lamar Odom

Former NBA basketball player, Lamar Odom, who used to be married to Khloe Kardashian, has had some dark times in his life, and his tell-all book, Darkness to Light is causing an uproar and making Khloe very uncomfortable because he’s telling secrets.

Amazon’s Alexa is a Babysitter?

A recent survey by ASecureLife.com found that one in five parents said they would trust their children with Amazon's virtual assistant, Alexa, in their absence.

Magid Magid

Britain’s coolest mayor is now a Member of the European Parliament. Magid Magid, who was born in Somalia and came to Britain at age 5, was the youngest Lord Mayor of Sheffield in Britain.

Unbeknownst to most Americans, Magid is not a fan of Donald Trump and has branded him a “Wasteman.” Magid has also stood in solidarity with Mexicans in his town of Sheffield, and similar to Congresswoman Alexandria Ocasio-Cortez in style, Magid is now looking to turn the tide of history in the European Parliament.

The Notorious B.I.G Gets His Street

Biggie, Biggie, Biggie! The Notorious B.I.G., whose birth name is Christopher Wallace, has a huge mural on the side of a building in Brooklyn and now he will finally get a street named after him. St. James Place between Fulton Street and Gates Avenue in the Clinton Hill section of Brooklyn will be named, "Christopher Wallace Way” at a ceremony on June 10.

Jay-Z, the Billionaire

Rapper and entrepreneur, Jay Z, is the first hip-hop artist to make it to billionaire status.

Serena Williams Makes a Forbes List

Congratulations to Serena Williams! Legendary tennis star and new mother, Serena Williams, is the first female athlete on Forbes' list of Richest Self-Made Women

Congresswoman Alexandria Ocasio-Cortez and Senator Ted Cruz

Who would have thought that Congresswoman Alexandria Ocasio-Cortez (D-NY) and U.S. Senator Ted Cruz (R-Texas) would ever agree to work together? Well, Senator Cruz reached out to Rep. Ocasio-Cortez on Twitter to gauge her interest on co-sponsoring legislation to create a lifetime ban on Members of Congress serving as paid lobbyists once they have left office. When Ocasio-Cortez realized Cruz was serious, she agreed to work with him on the legislation.

The BeyGOOD scholarships will be a life-altering opportunity for these young scholars

While on the OTR II Tour, Beyoncé and Jay-Z (through BeyGOOD and the Shawn Carter Foundation) announced a new scholarship program to award one exceptional senior high school student with financial needs in the remaining US markets along the tour.

Each recipient will have $100K put toward their enrollment and the award will serve as a dedicated university-based fund for each selected student throughout the duration of their enrollment.

Working with the Boys and Girls Club of America, the power couple has brought the possibility of a brighter future for a scholar in each of these OTR II markets: Atlanta, Orlando, Miami, Arlington, New Orleans, Houston, Phoenix, Los Angeles, San Diego, Santa Clara, and Seattle.

Digital Album Streaming: a beautiful boost or plummeting pitfall? Well it depends on how you use it

The first half of 2018 has seen album releases from the likes of J. Cole, Nipsey Hussle, Tory Lanez, Nas, Kanye West, Beyoncé, and Jay-Z; all with various rollout plans to the lack thereof. Nicki Minaj announced her album, Queen, in May for a June release. Beyoncé and Jay-Z released Everything is Love seemingly out of nowhere, and then there were albums that dropped under an executive producer who didn't seem to give much notification to the artists themselves, cough. (I'm talking about... yes, you guessed it! Kanye West.)

Digital streaming of music has given both the artist and consumer a one-stop shop. Artists no longer need to advertise on billboards, bus signs or conjure up elaborate marketing plans. Music executives no longer have to announce albums and songs months in advanced and retail stores are not stocked to capacity with copies of physical CDs needed to match shopper consumption. Depending on the caliber of artist that you are, you don't even need to bait your audience into wanting your album with pre-released singles. All you have to do is make sure it's available on all streaming platforms on the day that you say it will be. Or, you don't even need to say a day.

I'm guilty of crediting Queen Bey for bringing the art of the hasty release into the genre of R&B and Hip Hop. Many people, like me, forget that it was actually her husband, Sean Carter, who started the trend. Released on July 4, 2013, Magna Carta Holy Grail took to listeners ears after only being announced two weeks prior in a subtle commercial for Samsung that premiered during the NBA Finals.

VIDEO featuring Jay-Z promoting Magna Carta Holy Grail

"All these other things have been introduced to the world -- the internet and all this technology, and all these things. How do we operate within all that? We don't have any rules; everyone's trying to figure it out... that's why the internet's like the wild, Wild West. We need to write the new rules for what's going on right now... The one thing I wanted to do was have that fireplace or radio moment... I wanted everyone to hear the album at one time."

Unfortunately, Samsung lost out on the ordeal when the app they paid for to stream Jay's album crashed and the project was almost instantaneously available on other digital streaming platforms. Nonetheless, the attempt was seen.

What we'd call an L, Beyoncé followed suit with and turned into a W, a surprise release of her self-titled visual album that took the world by complete force. Beyoncé was exclusively available on iTunes for its first week, was accompanied by visuals for each track, earning Yonce' over 80,000 copies sold in the first three hours and ultimately a number one album debut. (Queen Bey also saw similar success with her release of Lemonade, accompanied by a full-length film where Hov's, iced tea, 4:44, debuted at number one with various short films to accompany each track. The most successful of which, "The Story of O.J.", reached over 70 million views.

But the ability of Beyonce and Jay-Z to make us look is due largely to the equity and caliber of artistry they've come to be known for, not just in the exclusivity of their work alone. As listeners and consumers, we have a solid expectation of the quality of work they'll deliver and therefore have no problem rushing to whatever medium they decide to release from.

However, many artists are not so privileged. Even prior to Beyonce's self-titled visual album release, Kanye West tested the waters with My Beautiful Dark Twisted Fantasy's 34-minute film, Runaway, amassing over 22 million views to this date, and decided to take that same triumphant energy and innovation into his February 14, 2016, release of The Life of Pablo. The result was not so great. The rollout of the album was plagued by constant title changes, routine Kanye twitter rants, and revised track lists. The only thing that seemed to be happening right was that West had a Yeezy Season 3 fashion show planned at Madison Square Garden where he would premiere the project for all those in attendance, right? Wrong. The album premiered three days later on Tidal, with alterations unheard of by the crowd in attendance at Madison Square Garden. Even months after the release, the album was still undergoing changes with its finalized version coming on April 1, 2016.

And now here we are. The Carters’ surprise release, Everything is Love, and Kanye West announcing and embarking on his executive delivery of five albums in five weeks. The results have been everywhere from successful to... not so much. Pusha T's Daytona soared in the midst of rap beef between himself and Drake. Ye was welcomed by a lukewarm reception, but still managing to debut at number one, while Kids See Ghosts featuring Ye and Kid Cudi was quietly released and debuted at number two while NASIR featuring Nas peaked at number five.

However, the rockiest rollout yet was Teyana Taylor's K.T.S.E. The singer took to Big Boy's Neighborhood on Power 106 to explain that the album will be re-released due to label miscommunication and samples not being cleared in time. Acknowledging that songs on the album were literally cut short, as well as the label's mistake in setting a release date and listening experience all before the album samples were even cleared.

VIDEO: Teyana Taylor on Big Boy’s Neighborhood

Teyana has taken the public misstep like a champ, acknowledging the helpful critiques she's received from those who have listened thus far. A similar attitude is now generally required of artists in the digital age of album streaming, its boundless limits should remind artists to propel themselves into a new realm of creativity and innovation. Ultimately instilling in them the ability to embrace the body of work that they have while remembering, it’s not fully what you do but how you do it.

- Jadriena "Jade" Solomon

@24Jaded

Starbucks CEO demonstrates leadership in face of adversity; Tristan Thompson is in hot water; Kenya Barris gets a court date; Trinidad ends Buggery Laws

In this episode of What's The 411, journalist Kizzy Cox, and comedian Onika McClean, are talking about Tristan Thompson and Khloe Kardashian's relationship, Mariah Carey reveals she is bipolar, Starbucks CEO Kevin Johnson takes action amidst unnecessary arrest of two Black men and the ensuing protests, Trinidad ending its Buggery Laws, and more! 

Manuel A. Mendez is Blue Ivy’s personal stylist; backlash to Roseanne Barr’s joke about Black-ish and Fresh Off the Boat still continues; and more

In this episode of What's The 411, journalist Kizzy Cox, and comedian Onika McLean are talking about Chrissy Teigen's response to a track on Cardi B's new album; the less than tepid response to Iggy Azalea's new album, the feud between Vivica Fox and Kenya Moore continues; the news that Jay-Z and Beyonce's daughter, Blue Ivy has a personal stylist; the uneven way that ABC treats Roseann and Black-ish; the perils of butt injections and butt lifts, interviews with Dion Clarke, the founder of the Harlem Fine Arts Show and some of the guests at the Harlem Fine Arts show, and
more.

Facebook has come under fire from the business community and some politicians for allowing access to users’ information without informed consent

This episode of What’s The 411 consists of QUICK TAKES of topical news and discussions about British supermodel Naomi Campbell, Mary J. Blige, Amber Rose, 21 Savage, Alicia Keys, and Black Panther becoming the highest domestic-grossing superhero film of all time.

Journalist, Kizzy Cox, and comedian Onika McLean had fuller discussions about:

• Facebook coming under fire from the business community and some politicians for allowing companies to gain access to its subscribers’ personal data without informing their subscribers about how their data will be used, not allowing subscribers to opt-out and confirming that the data was used properly.
• Diddy and Jay-Z starting an uproar with the announcement of their collaboration to develop a “Buy Black App”.
• The proliferation of “No Manspreading” advertisements on subways and buses in New York City and elsewhere. The new regulation has sparked a debate on social media.
• The student-organized March for Our Lives march in Washington, DC, which featured younger than high school aged students Yolanda Renee King, the grand-daughter of Dr. Martin Luther King Jr., and 11-year-old Naomi Wadler who had everyone talking in the days following the march.
• Business moguls P-Diddy and Jay-Z teaming up to develop a "Buy Black" app

Photo of the Week:

Our Photo of the Week is a photo of a man taking “manspreading” to an exaggerated level.

Motivational Quote of the Week:

Our Quote of the Week comes from the award-winning actress, Angela Bassett:

“Old enough to know better. Young enough not to care. Experienced enough to do it right.”

VIDEO: Jay-Z makes move to safeguard Beyonce's pregnancy; Khloe Kardashian reportedly desperate to get married; Bachelorette Rachel Lindsay makes history

What's Poppin' Quick Takes

Judge Kevin Eide has finally named the heirs to Prince’s estate.

A spinoff of ABC’s hit show, Black-ish, will soon be coming to a television near you. The tentatively titled, College-ish, featuring Yara Shahidi, will debut on Freeform (formerly known as ABC Family) sometime next year.

Katherine Johnson, an engineer, better known as the human computer and subject of the movie, Hidden Figures, delivered the commencement speech at Hampton University.

Anthony Weiner, a former congressman from New York repping Brooklyn, pleaded guilty to exchanging sexually explicit online messages.

According to Radar Online, Jay-Z has hired an around-the-clock, live-in nurse and a team of doctors to care for Beyonce until the babies are born.

Actress and singer, Keke Palmer, cut her hair and social media has gone crazy.

What's Poppin' Relationships

Aisha Tyler’s husband, Jeff Tietjens, filed for divorce and the judge ordered Tyler to pay Tietjens $31,250 a month in spousal support for the next four years plus a lump sum of $500k. The total is $2 million.

ABC-TV released the list of bachelor contenders on The Bachelorette that will be vying for new bachelorette, Rachel Lindsay’s heart. Lindsay, a Texas-bred lawyer, is The Bachelorette’s first Black woman to be a decision-maker.

Radar Online is reporting that Khloe Kardashian wants to get married to Cleveland Cavaliers player, Tristan Thompson, so badly that she is willing to buy the rings.

Rumor has it that Khloe is afraid that Tristan will go back to his former girlfriend and mother of his child, Jordan Craig.

What's Poppin' Politics

We mentioned Anthony Weiner earlier, he pleaded guilty to exchanging sexually explicit online messages, including violent rape fantasies, last year with a teen girl he knew to be underage. Is jail enough for Anthony Weiner?

Our Photo of the week is model Winnie Harlow who slayed in a Zuhair Murad gown on the red carpet at the 2017 Cannes Film Festival.

The411onBooks

What do Patti LaBelle, Kareem Abdul-Jabbar, and Brandon Harris, all have in common? We're talking about them and their books in The4110nBooks segment.