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Jay Z Causes an Uproar with NFL Partnership Announcement

Jay-Z in talks with NFL to buy a share of one of the league’s flagship franchises, report says

Rapper and business mogul, Shawn “Jay Z” Carter, caused an uproar when he announced that he is partnering with the NFL. Even Colin Kaepernick, who was essentially kicked out of the NFL for kneeling during the US National Anthem, isn’t pleased with this development.

The rapper’s decision to do business with the NFL has caused an uproar among some of Jay-Z’s biggest fans as it’s seen as a slight to former NFL quarterback, Colin Kaepernick, and his movement.

Social justice advocates see Jay-Z's coziness with the NFL as a slap in the face to the movement Kaepernick started with kneeling during the National Anthem before the start of NFL football games. Kaepernick has always stated that his kneeling was to shed light on police brutality and the oppression of minorities throughout the country.

According to a  press release issued by the NFL, Roc Nation, the entertainment company founded by rapper and businessman Shawn "Jay-Z" Carter, is entering into a multiyear partnership with the NFL to enhance the NFL's live game experiences and to amplify the league's social justice efforts.

As part of the agreement, Roc Nation will advise on the selection of artists for major NFL performances like the Super Bowl. A major component of the partnership will be to nurture and strengthen community through football and music, including through the NFL's Inspire Change initiative.

The NFL formally launched the Inspire Change initiative in early 2019, after more than two years of work with NFL players, with the goal of creating positive change in communities across the country. Through this initiative, NFL teams and the league office work with the Players Coalition and other NFL players to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas: education and economic advancement; police and community relations; and criminal justice reform.

"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," Carter said in a press release. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."

Carter added during an August 14, 2019, Q&A with select media, "I'm really into action -- I'm into real work. I'm not into how it looks. How it looks only lasts for a couple months until we start doing the work. I've been in this position many times. Take Tidal as a great example from five years ago. Now, people look at it today, people have a different outlook on it. But at the time, people didn't see what was going on. So I've been in this position many times. I just show up and do the work, I'm not interested in how things look on the outside. If protesting on the field is the most effective way, then protest on the field. But, if you have a vehicle that you can inspire change and you can speak to the masses and educate at the same time."
Carter said the platform that the NFL provides speaks to the work in the community that the league and Roc Nation can do together.

"Inspire Change is already happening (with Roc Nation) and the NFL has a huge platform," he said. "We can use that huge platform, and we've seen it happen. Like with J.J. Watt, when he brought the aid to everyone in Houston, everybody forgot about the turmoil that was in the NFL. If you can use this platform to do that in different areas, that's a home run. That's how I would view a success. That's success for me."

Roc Nation also will work with the NFL to create and distribute content across multiple music streaming services for a variety of initiatives.

"Every conversation I've had with Jay has been inspiring," said NFL Commissioner Roger Goodell. "Not just on his perspective on the process of how we do the entertainment, but what we should try to achieve. We always say we should get better and we should evolve. We think we should partner with the best, and that's why we're sitting here. We believe we're partnering with the best. So, his perspective is going to drive us."

Q. Is this a good move for Jay Z and the NFL, and what do you think Jay Z hopes to accomplish in addition to making money?

 

Kaepernick, Wendy Williams, John Legend, Tyrese, and more | Ep. 117

Ava Duvernay, Issa Rae, Jay-Z are up for an NAACP’s Entertainer of the Year Image Award

In this episode of What's The 411 hosts Kizzy Cox, and Onika McLean are talking about Wendy Williams; Cynthia Bailey and Peter Thomas' business venture; John Legend, Justin Timberlake, Janet Jackson, the NFL, Colin Kaepernick, Morgan Freeman, Diana Ross, Ava DuVernay, Issa Rae, Jay-Z, Tank, The Rock, Tyrese, and much more.

  • Published in Episodes

Tom Brady Returns; Colin Kaepernick will be centered in Game 6

Was that a diss from Knicks' Carmelo Anthony to Nets' Jeremy Lin? Carolina Panthers Cam Newton still in concussion protocol

 

Check out video of Episode 79 of What's The 411Sports, where the panel of Keisha Wilson, Mike McDonald, and Sydney Wayman, are talking about:

The return of Tom Brady after serving an NFL four-game suspension for deflated footballs

MLB Playoffs - in particular, the Chicago Cubs; can the Chicago Cubs take it all?

San Francisco 49ers quarterback Colin Kaepernick will come under center in NFL Week 6, and a whole lot more in the video for What's The 411Sports Episode 79.

  • Published in Sports

What’s The 411Sports Promo Video

Watch What's The 411Sports Promo Video

Welcome!

Thank you for watching the What's The 411Sports' promotional video.

If you haven't done so already, please click the SUBSCRIBE button to subscribe to the 411SportsTV YouTube Channel.

What's The 411Sports is a weekly sports news and commentary television show produced by the Brooklyn-based independent television production company, What's The 411TV, which also produces What's The 411, an award-winning weekly entertainment and lifestyle television show.

The What's The 411Sports' promotional video consists of interviews with athletes from professional sports and college teams, sports executives, and fans.

Thanks for watching and thanks for subscribing to the 411SportsTV YouTube Channel.

411SportsTV: NFL Week 2; Mayweather v. Maidana; NFL's Domestic Violence Problem; Women's Boxing and More

In this episode of What's The 411Sports, the panel of Chris Graham, Gregory Alcala, Bianca Peart, and Glenn Gilliam are giving commentary on sports news and events. This week they are talking about:

  • NFL in Review: Week 2
  • 16 U.S. Senators Send a Letter NFL Commissioner Goodell Regarding Domestic Violence
  • Floyd Mayweather vs. Marcos Maidana
  • Danny Ferry's Controversial Comments About former Cleveland Cavaliers player Luol Deng
  • Interview with Professional Boxer Sonya "The Scholar" Lamonakis
  • In the Dog House: NFL: Lack of Policies for Domestic Violence

 

Watch This Episode of What's The 411Sports

  • Published in Sports

NFL Commissioner Roger Goodell Get Called on the Carpet

It is obvious that NFL Commissioner Roger Goodelll would be called on the carpet.

Many people just don't believe that the NFL could not get its hands on the now infamous Ray Rice elevator video. Many people also don't believe that Commissioner Goodell had not seen the video before TMZ released its copy.

Do you believe that Commissioner Goodell saw the video before itRa was released by TMZ?

Watch Video and Join the Conversation below:

 

  • Published in Football

Ray Rice Elevator Video Surfaces: What Did The NFL Miss?

The world took a collective gasp and had a WTH moment after TMZ Sports released a copy of a video showing Baltimore Ravens Ray Rice knocking out his then-fiancee and now wife, Janay Palmer Rice in the elevator at a casino in Atlantic City, New Jersey.

The response to the video from football fans and others has been swift and deep. The Baltimore Ravens immediately dropped Ray Rice and the NFL suspended Rice indefinitely.

Had NFL Commissioner Roger Goodell seen this video when he suspended Ray Rice for only two games? Had the Baltimore Ravens organization seen this video when it decided to keep Ray Rice on the team? Is this the end of Ray Rice's career in the NFL? Does Ray Rice deserve a second chance in the NFL? Does Ray Rice have appealable issues?

Your thoughts? You can comment below.

WATCH VIDEO: What's The 411Sports Team Discusses Latest Revelations in Ray Rice Story

 

  • Published in Football

New York Giants Safety Quintin Demps Shows Support for the Walter Thurmond Foundation for Arts and Education

New York Giants safety Quintin Demps stopped by the launch of the Walter Thurmond Foundation for Arts and Education to support his friend and teammate, Walter Thurmond.

What's The 411Sports reporter Chris Graham couldn't let Demps get by without asking him about the NFL preseason.

"Preseason is cool, man" Quintin Demps responded. "I think it went well. I did some good things, there are some things that I could have done better, but it's over with now, it's time to get down to the regular season."

"You beat the (New England) Patriots last week," Chris stated.

"That's good man," Demps responded. "We went five and O in the preseason so that's always a good thing."

If you're wondering if Demps is working with the Walter Thurmond Foundation for Arts and Education, Demps made it very clear, it's all about support.

Demps said: "I don't really have a part, I'm here to support him, my teammate and my good friend...I'm here to support."

We heard you loud and clear, it's all about support.

That's a good thing.

WATCH VIDEO: Quintin Demps at Launch of Walter Thurmond Foundation for Arts and Education

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